How to Determine the Ideal Pay per Call Network
The most common digital marketing techniques used by most companies these days are social media and per click marketing. This means that they have forgotten about the oldest but very efficient marketing scheme which is Pay per call marketing. Even before the emergence of the internet and the cell phones, pay per call marketing was already in use. It involves a company hiring a pay per call network to help in generating quality leads.
The networks have in place unique advertisement campaigns which they use to attract some of the best leads to contact the company through an inbound call and make inquiries about they have in offer. If you have decided to use the pay per call method of marketing, there are so many networks you can choose from. To find the right one for your business, here are some of the essential things to check on.
Before hiring nay pay per call networks, you should ask them the number of offers they have. It is important that you know the number of offers you will get from them. With more offer In place, you will easily identify the one that would generate the best quality inbound calls. After the knowing the number of offers they have in place, you should now of their quality and how much RIO to expect from the offers.
However many the pay per call networks are, not all of them will offer quality services. This is the more reason you should ask for the specific examples of the offers and the RIO for each. The next thing to check on when looking for the right pay per call network to hire is how they relate with their affiliates and advertisers. The best service provider should have a strong relationship with the affiliates and advertisers they work with. Make sure that they fully support them to be able to understand your target consumers. If not, you should think of finding another service provider.
Another essential inquiry you ought to make when choosing a pay per call network is about their conversion rate. They should offer reviews from their past clients and examples of their conversion rates. If you already have an idea of how many conversion rate you will need for each inbound call, it is essential that you check if the network would deliver effectively.
The pay per call network you hire should provide the services in your ideal demographic. This point seems obvious but can be easily overlooked. The campaign would only be a waste if you hire a pay per call network that does not have their advertisers and affiliates in your preferred location.